Posts Tagged ‘terroir’

How seasonal is your cup?

Thursday, August 8th, 2013

Coffee seeds (commonly referred to as coffee beans) are the pits found inside a red, purple, yellow (even orange) fruit referred to as a coffee cherry. As such, coffee being a fruit will progressively change and degrade as it ages.

There are beautifully designed and tasty blends on the market and we certainly design seasonal blends for our wholesale customers on request. This, for Monk Bodhi Dharma’s bar however, no longer fits in with what we want to do and where we want to be :)

Something we have recently decided to do at Monk Bodhi Dharma is to completely remove any mention of “blend” or “blends” on our board. We have opted to serve single estate coffees only. Yes, traditionalists or conservative individuals may indeed raise their eye brows. In my humble opinion, there will be a time when this ethos will infiltrate more and more venues. What is the point in hiding amazing, fresh and gorgeous coffees behind the generic label of a “blend” for the purposes of feeding long held beliefs.

It is akin to House Wine being served in restaurants in an unmarked carafe. I dare say that, the wine industry has progressed quite a bit from this in the last few decades where restaurants have invested ample resources to know each and every wine estate that they use.

With the availability of more and more amazing seasonal green coffee and awesome roasters, the importance given to blends and blending will surely diminish. The farmer and their land should always remain the hero and the best way to showcase them, their hard-working staff and their terroir is by serving estate coffees on their own.

My call to us, as a small coffee roastery is to lift the veil and be as transparent as we can be.

See you for a coffee,

Marwin